The first rule of the Just Dance cup is: You don’t talk about the Just Dance cup

The young male with his arms raised in the center of this image is Umutcan. He’s a sixteen-year-old from Turkey, and he’s the world champion of Just Dance. Yes, there’s a tournament for Ubisoft’s motion controller dancing rhythm game. It’s been going since 2015. The Just Dance World Cup was held in Paris this year, and Umutcan “Technoth” blew the doors off Beyonce’s Single Ladies and Scream & Shout from Britney Spears besting previous champ Diegho San from Brazil. (You can watch the finals here.) Just Dance having a popular World Cup event that gets little mention stateside should come as no surprise when the games routinely dominate sales charts in Europe.