The things people do for Pokemon Go

No one not involved with the development of the game can really say how much money free-to-play Pokemon Go is bringing in for Nintendo, but it’s obvious that the game is a success in terms of capturing (pun intended) a big audience. Investor analysts estimate the game is nabbing $3 million to $5 million a day, and the prospects for sustained revenue are good enough to make Nintendo’s stock jump over 25 points.

The really stunning thing about Pokemon Go is how quickly it’s seeped into the public consciousness. Like a digital pocket monster superimposed on a camera image, Pokemon Go is already layering itself onto our reality. From countless memes on Twitter and Facebook, to real robberies being committed on Pokemon hunters, the game is everywhere. Because of the way the game tends to gather people physically near real-life landmarks, avid Pokemon Go players are winding up in sometimes humorous, and sometimes scary places. Perfect fodder for social media! After all, what’s funnier than nerds mingling with Hell’s Angels?