You may hate the Steam update, but here’s why it’s good for Insurgency

If you’ve fired up Steam sometime in the past couple of days you may have noticed that the storefront looks a bit different. It’s also blue. Change is hard for some people and they’ve expressed their displeasure, while other users have praised the new features such as the curator system, store filters, and the color scheme. In all the back and forth, it’s sometimes hard to remember that these big changes to Steam have an impact on the other side as well. Game developers and publishers are subject to the fallout from the system overhauls.

In the case of Insugency, the hardcore military shooter from New World Interactive, the Steam changes have been immediately felt. Andrew Spearin, the creative director at New World, wrote about the effects the studio has seen in only a day. Views of the store page have multiplied, user wishlist additions have jumped, and most importantly, sales have increased. Spearin places particular emphasis on the impact the curator system has.

“This Curators list also represents high priority targets to become a cornerstone of our marketing efforts. We now need those top Curator recommendations. They represent a potential new audience to reach that is already a few clicks away from purchase.”

Insurgency is available on Steam.