It will be game over before you stay in an Atari hotel

What happened to you, Atari? You used to be awesome. Now, you’re a joke. And not even a good one. You don’t make games anymore. You just careen from one weird branding project to another, desperate to cash in on your 1980’s notoriety. I guess I shouldn’t be surprised that you’re trying to fleece a bunch of venture capitalists and real estate investors in a foolish hotel development scheme.

Atari Hotels level up hotel entertainment with fully immersive experiences for every age and gaming ability, including the latest in Virtual and Augmented Reality. Select hotels will also feature state-of-the-art venues and studios to accommodate esports events.

The Atari Hotel? Yeesh. Hopefully, the rooms are better kept than the average arcade.