Microsoft wants you to not own any games

On-demand game streaming is the hot thing to talk about. Like Google’s recent Project Stream announcement, Microsoft is taking the cover off their own game streaming service. Project xCloud will leverage Microsoft’s Xbox experience and architecture to deliver gaming on the go someday. Unlike Google’s effort, Project xCloud isn’t open for select player tests, but Microsoft has the advantage of currently having millions of customers already willing to pay a subscription fee for Xbox Live Gold and Gamepass. Freedom from consumer ownership is right around the corner!