Since there was a discussion here in the past on how magazines play games with circulation claims, I thought some folks might be interested in the following article on how the rules have been changed:

http://www.washingtonpost.com/wp-srv/aponline/20010715/aponline101930_001.htm

Jeff

"Now, copies sold at any price can be counted as paid circulation, but with greater disclosures of how much money is actually being charged for subscriptions. Advertisers want to see that information to gauge the level of reader interest in a particular magazine."

Interesting. Well, I hope the changes help them attract more advertisers. It sounds like the newspapers are excited about getting to count electronic subscriptions.